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	<title>Comments on: What are some newsworthy marketing-related stories I could use for a Radio Interview?</title>
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	<link>http://www.ieetonline.com/blog/2011/10/25/what-are-some-newsworthy-marketing-related-stories-i-could-use-for-a-radio-interview/</link>
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		<title>By: Mike</title>
		<link>http://www.ieetonline.com/blog/2011/10/25/what-are-some-newsworthy-marketing-related-stories-i-could-use-for-a-radio-interview/comment-page-1/#comment-92</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 25 Oct 2011 12:50:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.ieetonline.com/blog/2011/10/25/what-are-some-newsworthy-marketing-related-stories-i-could-use-for-a-radio-interview/#comment-92</guid>
		<description>Viral Marketing
Branding
Brand Awareness
New Age Marketing 
Globalization
Multi-channel Marketing
Effective Marketing
Guerrilla Marketing</description>
		<content:encoded><![CDATA[<p>Viral Marketing<br />
Branding<br />
Brand Awareness<br />
New Age Marketing<br />
Globalization<br />
Multi-channel Marketing<br />
Effective Marketing<br />
Guerrilla Marketing</p>
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		<title>By: ralaissm</title>
		<link>http://www.ieetonline.com/blog/2011/10/25/what-are-some-newsworthy-marketing-related-stories-i-could-use-for-a-radio-interview/comment-page-1/#comment-91</link>
		<dc:creator>ralaissm</dc:creator>
		<pubDate>Tue, 25 Oct 2011 12:12:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.ieetonline.com/blog/2011/10/25/what-are-some-newsworthy-marketing-related-stories-i-could-use-for-a-radio-interview/#comment-91</guid>
		<description>I think a good question would be regarding how far companies are going with &quot;branding.&quot;  

Examples:

Companies such as McDonald&#039;s, Wendy&#039;s, Pizza Hut, Coke &amp; Pepsi buying exclusivity rights at high schools in America.  

These companies know that the products are far from what the children needs (health-wise), but continues to buy these rights from schools because they know the schools are despirate for funding.

Another marketing issue would be the companies that are buy signage at local parks to advertise.  Public parks across are beginning to be covered in ads... what is this teaching our children?</description>
		<content:encoded><![CDATA[<p>I think a good question would be regarding how far companies are going with &#8220;branding.&#8221;  </p>
<p>Examples:</p>
<p>Companies such as McDonald&#8217;s, Wendy&#8217;s, Pizza Hut, Coke &#038; Pepsi buying exclusivity rights at high schools in America.  </p>
<p>These companies know that the products are far from what the children needs (health-wise), but continues to buy these rights from schools because they know the schools are despirate for funding.</p>
<p>Another marketing issue would be the companies that are buy signage at local parks to advertise.  Public parks across are beginning to be covered in ads&#8230; what is this teaching our children?</p>
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		<title>By: Patrick S</title>
		<link>http://www.ieetonline.com/blog/2011/10/25/what-are-some-newsworthy-marketing-related-stories-i-could-use-for-a-radio-interview/comment-page-1/#comment-90</link>
		<dc:creator>Patrick S</dc:creator>
		<pubDate>Tue, 25 Oct 2011 11:49:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.ieetonline.com/blog/2011/10/25/what-are-some-newsworthy-marketing-related-stories-i-could-use-for-a-radio-interview/#comment-90</guid>
		<description>I recently read that USA Today.com unveiled a new website design and started incorporating more social media features. This is definitely a trend that would make for an interesting interview topic. More news sites are incorporating blogs and features related to tracking comments and opinions of readers.</description>
		<content:encoded><![CDATA[<p>I recently read that USA Today.com unveiled a new website design and started incorporating more social media features. This is definitely a trend that would make for an interesting interview topic. More news sites are incorporating blogs and features related to tracking comments and opinions of readers.</p>
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		<title>By: Coffee Quaffer</title>
		<link>http://www.ieetonline.com/blog/2011/10/25/what-are-some-newsworthy-marketing-related-stories-i-could-use-for-a-radio-interview/comment-page-1/#comment-89</link>
		<dc:creator>Coffee Quaffer</dc:creator>
		<pubDate>Tue, 25 Oct 2011 11:03:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.ieetonline.com/blog/2011/10/25/what-are-some-newsworthy-marketing-related-stories-i-could-use-for-a-radio-interview/#comment-89</guid>
		<description>I don&#039;t know that it&#039;s been in the news, but I am repeatedly surprised by the way medicines and medical devices are now being marketed.

For example, the vaccine against the HPV virus, while it is being marketed directly to consumers, is also being &quot;marketed&quot; by efforts to have states make it mandatory.  

There&#039;s a commercial now touting implanted defibrillation devices, and consumers are urged to approach their doctors to see if they should get one.

For that matter, I don&#039;t actually know that efforts to get schools and malls to buy automated external defibrillators are driven by the manufacturers of those devices, but I have my suspicions.

For companies in the medical field to push for sales by working on public policy-makers and suggesting to the general public that they should ask their doctors for specialized devices is new to me.  

Don&#039;t know if this is helpful, but maybe you can use some of it.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know that it&#8217;s been in the news, but I am repeatedly surprised by the way medicines and medical devices are now being marketed.</p>
<p>For example, the vaccine against the HPV virus, while it is being marketed directly to consumers, is also being &#8220;marketed&#8221; by efforts to have states make it mandatory.  </p>
<p>There&#8217;s a commercial now touting implanted defibrillation devices, and consumers are urged to approach their doctors to see if they should get one.</p>
<p>For that matter, I don&#8217;t actually know that efforts to get schools and malls to buy automated external defibrillators are driven by the manufacturers of those devices, but I have my suspicions.</p>
<p>For companies in the medical field to push for sales by working on public policy-makers and suggesting to the general public that they should ask their doctors for specialized devices is new to me.  </p>
<p>Don&#8217;t know if this is helpful, but maybe you can use some of it.</p>
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