Comments on: as a marketing special have been asked to advise the senior management of a new internet company they have ask http://www.ieetonline.com/blog/2011/10/13/as-a-marketing-special-have-been-asked-to-advise-the-senior-management-of-a-new-internet-company-they-have-ask/ Thu, 19 Jan 2012 08:35:55 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: kpraveenkumars http://www.ieetonline.com/blog/2011/10/13/as-a-marketing-special-have-been-asked-to-advise-the-senior-management-of-a-new-internet-company-they-have-ask/comment-page-1/#comment-71 kpraveenkumars Thu, 13 Oct 2011 03:30:51 +0000 http://www.ieetonline.com/blog/2011/10/13/as-a-marketing-special-have-been-asked-to-advise-the-senior-management-of-a-new-internet-company-they-have-ask/#comment-71 To know more about internet marketing news, tip & advise visit http://www.praveenkodur.com/blog/ To know more about internet marketing news, tip & advise visit http://www.praveenkodur.com/blog/

]]> By: SEMblogger http://www.ieetonline.com/blog/2011/10/13/as-a-marketing-special-have-been-asked-to-advise-the-senior-management-of-a-new-internet-company-they-have-ask/comment-page-1/#comment-70 SEMblogger Thu, 13 Oct 2011 03:09:25 +0000 http://www.ieetonline.com/blog/2011/10/13/as-a-marketing-special-have-been-asked-to-advise-the-senior-management-of-a-new-internet-company-they-have-ask/#comment-70 The accountant is basically going to look at the numbers and any trends in the assets and debits, then determine a "fair price" over a few years (5 or 10 is common). The economist is going to be looking at supply and demand numbers, formulae, projections (using econometric analysis), opportunity costs and operating costs. So how might the accountant contribute to the pricing decision? He wants everything to balance out and will use some basic economics formulae to arrive at a price. The economist will be using the demand and supply data supplied to him/her and be using more advanced economic formulae to arrive at a price. Perhaps before the new Internet company is bought/formed/sold whatever is in mind for it, ask yourself, or have the senior managment determine if the company in question has anything unique to offer the market that the market wants (very high demand, very low supply). If not, could it be made that way? I'm just looking at it from a marketing viewpoint in addition to an economist's and accountant's viewpoint. Hope this helps. Take care. The accountant is basically going to look at the numbers and any trends in the assets and debits, then determine a “fair price” over a few years (5 or 10 is common).

The economist is going to be looking at supply and demand numbers, formulae, projections (using econometric analysis), opportunity costs and operating costs.

So how might the accountant contribute to the pricing decision? He wants everything to balance out and will use some basic economics formulae to arrive at a price.

The economist will be using the demand and supply data supplied to him/her and be using more advanced economic formulae to arrive at a price.

Perhaps before the new Internet company is bought/formed/sold whatever is in mind for it, ask yourself, or have the senior managment determine if the company in question has anything unique to offer the market that the market wants (very high demand, very low supply). If not, could it be made that way? I’m just looking at it from a marketing viewpoint in addition to an economist’s and accountant’s viewpoint.

Hope this helps. Take care.

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